Gunnison Valley Health Names Erica Rasmussen as Director of Marketing & Communications

Gunnison Valley Health (GVH) has appointed Erica Rasmussen as its new Director of Marketing & Communications. Rasmussen will begin her transition on June 25 and assume full responsibilities on July 14.

Rasmussen brings more than 15 years of marketing and communications experience to the role, with extensive background serving clients throughout the Gunnison Valley and Colorado's mountain communities. Her appointment comes as GVH continues expanding services to meet growing healthcare needs in the region.

"Erica's deep community connections and strategic marketing expertise make her uniquely qualified to advance GVH's mission," said Jason Amrich, CEO of Gunnison Valley Health. "Her proven ability to translate vision into measurable results will be invaluable as we strengthen our outreach and community engagement efforts."

For the past four years, Rasmussen has operated her own consultancy, Spark Your Spark, working with prominent local organizations including Gunnison Watershed School District, Western Colorado University, Rocky Mountain Biological Laboratory, and Blister Summit. Her client portfolio demonstrates her versatility across education, research, and recreational sectors.

Prior to launching her consultancy, Rasmussen served as Senior Marketing Manager at Crested Butte Mountain Resort, where she contributed to significant branding initiatives, community outreach programs, and organizational transitions during the resort's ownership change.

Rasmussen's expertise spans digital marketing, strategic messaging, and community engagement. Her experience includes brand development, public relations, and stakeholder communications—skills that align with GVH's commitment to transparent, accessible healthcare communication.

"Clear communication is fundamental to quality healthcare delivery," Rasmussen said. "I look forward to working with the GVH team to ensure our community understands and can easily access the excellent care available right here in the Gunnison Valley."

The appointment reflects GVH's ongoing commitment to professional growth and community-centered healthcare. As the organization adapts to evolving healthcare needs, strategic communications will play an increasingly important role in patient education, community outreach, and stakeholder engagement.

Rasmussen's local roots and established relationships throughout the valley position her to effectively represent GVH's interests while maintaining the organization's community-focused approach to healthcare delivery.